Name: The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design
Rating: 4 (1 reviews)
ISBN: 9781138089969

Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX). In a nutshell, game UX is abotu considering the gamer's brain: understand human capabilities and limitations to anticipate how a game will be percieved, the emotions and motiviation it will elicit, and how players will interact with it. This book is designed to help readers identify the ingredients for succesful and engaging video games, empowering them to develop their own unique game reciepe more efficently.

Key Features:

Provides a complete overview of how the brain works in a very accessible way.
Provides a unique game UX framework, using numerous examples from released games.
Covers design thinking, user research, analytics, and UX strategy.
This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

Key Features:

Provides a complete overview of how the brain works in a very accessible way.
Provides a unique game UX framework, using numerous examples from released games.
Covers design thinking, user research, analytics, and UX strategy.
This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

Celia Hodent is an expert in the application of cognitive science and psychology to improve products, systems, services, and video games. She currently leads an independent UX consultancy, working with a wide range of international media and enterprise companies.

She works in-depth with companies to help ensure their products are both engaging and successful by considering the entire user experience they will provide to their audience. Celia conducts workshops and provides guidance on the topics of education, "gamification", design ethics, implicit bias, and tech inclusion.

Celia holds a PhD in psychology and has over ten years experience in the development of user experience (UX) strategy in the entertainment industry, and more specifically with video game studios through her work at Ubisoft, LucasArts, and as Director of UX at Epic Games (Fortnite).

Celia is the author of The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design and The Psychology of Video Games.

celiahodent.com Twitter: @CeliaHodent