The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”
His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”
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Find Pre-Suasion Robert B. Cialdini in PDF, EPUB, ebook, audiobook, print, or library editions.
Find Pre-Suasion Robert B. Cialdini in PDF, EPUB, ebook, audiobook, print, or library editions.
2 books in catalog
The study of human decision-making and interpersonal compliance was reshaped by empirical social psychology research into why individuals accede to requests. Robert B. Cialdini conducted decades of field studies and laboratory experiments examining the psychological mechanisms of persuasion, negotiating strategies, and behavioral compliance.
His work translated complex behavioral science into actionable principles for business, leadership, and ethical communication. Central to his foundational literature is the seminal text Influence: The Psychology of Persuasion, which outlines the core psychological triggers that drive human action.
Born on April 27, 1945, Cialdini completed his undergraduate education at the University of Wisconsin in 1967 before earning his Ph.D. in social psychology from the University of North Carolina at Chapel Hill in 1970. Following postgraduate study at Columbia University, he joined Arizona State University, where he served as Regents' Professor Emeritus of Psychology and Marketing. Throughout his academic career, he held positions including visiting professor of marketing, business, and psychology at Stanford University, and was elected president of the Society of Personality and Social Psychology.
Beyond his university appointments, Cialdini founded INFLUENCE AT WORK, serving as its President and CEO to train organizations in applying ethical persuasion techniques. His scientific contributions led to election into the National Academy of Sciences and the American Academy of Arts and Sciences. He has received numerous academic honors, including the Distinguished Scientific Achievement Award from the Society for Consumer Psychology, the Donald T. Campbell Award, the Peitho Award, and the Lifetime Contributions Award from the Western Psychological Association.
Cialdini's writing bridges decision-making research and explanatory prose for general and professional audiences. Rather than relying on anecdotal advice, his books draw directly from controlled laboratory experiments, observational field studies, and covert investigations of real-world compliance practitioners. His work systematically categorizes the psychological factors behind decision-making, emphasizing ethical applications to ensure persuasion builds trust rather than manipulation.
A major theme in his research is the identification of core principles of persuasion, such as reciprocity, social proof, authority, consistency, liking, and scarcity. His later writings expand on timing and context, demonstrating how pre-framing moments before a message is delivered can significantly alter how that message is received.
2 books in catalog
The study of human decision-making and interpersonal compliance was reshaped by empirical social psychology research into why individuals accede to requests. Robert B. Cialdini conducted decades of field studies and laboratory experiments examining the psychological mechanisms of persuasion, negotiating strategies, and behavioral compliance.
His work translated complex behavioral science into actionable principles for business, leadership, and ethical communication. Central to his foundational literature is the seminal text Influence: The Psychology of Persuasion, which outlines the core psychological triggers that drive human action.
Born on April 27, 1945, Cialdini completed his undergraduate education at the University of Wisconsin in 1967 before earning his Ph.D. in social psychology from the University of North Carolina at Chapel Hill in 1970. Following postgraduate study at Columbia University, he joined Arizona State University, where he served as Regents' Professor Emeritus of Psychology and Marketing. Throughout his academic career, he held positions including visiting professor of marketing, business, and psychology at Stanford University, and was elected president of the Society of Personality and Social Psychology.
Beyond his university appointments, Cialdini founded INFLUENCE AT WORK, serving as its President and CEO to train organizations in applying ethical persuasion techniques. His scientific contributions led to election into the National Academy of Sciences and the American Academy of Arts and Sciences. He has received numerous academic honors, including the Distinguished Scientific Achievement Award from the Society for Consumer Psychology, the Donald T. Campbell Award, the Peitho Award, and the Lifetime Contributions Award from the Western Psychological Association.
Cialdini's writing bridges decision-making research and explanatory prose for general and professional audiences. Rather than relying on anecdotal advice, his books draw directly from controlled laboratory experiments, observational field studies, and covert investigations of real-world compliance practitioners. His work systematically categorizes the psychological factors behind decision-making, emphasizing ethical applications to ensure persuasion builds trust rather than manipulation.
A major theme in his research is the identification of core principles of persuasion, such as reciprocity, social proof, authority, consistency, liking, and scarcity. His later writings expand on timing and context, demonstrating how pre-framing moments before a message is delivered can significantly alter how that message is received.
