Why do some products make the leap to greatness while others don’t?
Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can’t do this, then it’s not worth building anything.
• How do you decide which product opportunities to pursue? • How do you get evidence that the product you’re going to ask your engineering team to build will be successful? • How do you identify the minimal possible product that will be successful? • How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? • How can you adapt Agile methods for commercial product environments?
Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You’ll find that there’s a very big difference between how the very best companies create products and all the rest.
Why do some products make the leap to greatness while others don’t?
Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can’t do this, then it’s not worth building anything.
• How do you decide which product opportunities to pursue? • How do you get evidence that the product you’re going to ask your engineering team to build will be successful? • How do you identify the minimal possible product that will be successful? • How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? • How can you adapt Agile methods for commercial product environments?
Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You’ll find that there’s a very big difference between how the very best companies create products and all the rest.
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Find Inspired: How to Create Tech Products Customers Love Marty Cagan in PDF, EPUB, ebook, audiobook, print, or library editions.
Find Inspired: How to Create Tech Products Customers Love Marty Cagan in PDF, EPUB, ebook, audiobook, print, or library editions.
2 books in catalog
Modern software product management and product discovery frameworks rely heavily on methodologies that bridge executive strategy with engineering execution. Marty Cagan established foundational principles for tech product development through influential works such as Inspired: How to Create Tech Products Customers Love, providing practical frameworks for building products that solve real user problems while achieving business viability.
Marty Cagan began his technology career with a ten-year tenure as a software developer and engineering manager at Hewlett-Packard Laboratories, conducting research on software technology and building tools for software developers. He subsequently joined Netscape Communications Corporation, serving as Vice President of Platform and Vice President of E-Commerce while working directly alongside co-founder Marc Andreessen. Following his executive roles at Netscape and Continuus, Cagan served as Senior Vice President of Product and Design at eBay. Across his career, he has managed diverse operational functions within modern technology organizations, including product management, software engineering, product marketing, user experience design, software testing, and general management. In 2001, Cagan founded the Silicon Valley Product Group (SVPG) to advise, coach, and train technology companies and product leaders across the globe.
Cagan writes with an emphasis on practical, operational frameworks, focusing on the distinction between feature-driven delivery and outcome-oriented product discovery. His work repeatedly explores themes of team empowerment, cross-functional collaboration between engineering, design, and product management, and the structural transition from traditional project management to modern product operating models. By drawing directly on his hands-on executive leadership in high-growth technology companies, Cagan articulates clear guidelines on product strategy, risk mitigation, and creating organizational culture where product teams can solve complex customer problems effectively.
2 books in catalog
Modern software product management and product discovery frameworks rely heavily on methodologies that bridge executive strategy with engineering execution. Marty Cagan established foundational principles for tech product development through influential works such as Inspired: How to Create Tech Products Customers Love, providing practical frameworks for building products that solve real user problems while achieving business viability.
Marty Cagan began his technology career with a ten-year tenure as a software developer and engineering manager at Hewlett-Packard Laboratories, conducting research on software technology and building tools for software developers. He subsequently joined Netscape Communications Corporation, serving as Vice President of Platform and Vice President of E-Commerce while working directly alongside co-founder Marc Andreessen. Following his executive roles at Netscape and Continuus, Cagan served as Senior Vice President of Product and Design at eBay. Across his career, he has managed diverse operational functions within modern technology organizations, including product management, software engineering, product marketing, user experience design, software testing, and general management. In 2001, Cagan founded the Silicon Valley Product Group (SVPG) to advise, coach, and train technology companies and product leaders across the globe.
Cagan writes with an emphasis on practical, operational frameworks, focusing on the distinction between feature-driven delivery and outcome-oriented product discovery. His work repeatedly explores themes of team empowerment, cross-functional collaboration between engineering, design, and product management, and the structural transition from traditional project management to modern product operating models. By drawing directly on his hands-on executive leadership in high-growth technology companies, Cagan articulates clear guidelines on product strategy, risk mitigation, and creating organizational culture where product teams can solve complex customer problems effectively.
Building Products
Building Products
