Drawing on cutting-edge research along with practical findings, this landmark book on the science of attention reveals what distinguishes experts from amateurs and stars from average performers, and urges readers to pay attention to what matters to them most. 200,000 first printing.

Drawing on cutting-edge research along with practical findings, this landmark book on the science of attention reveals what distinguishes experts from amateurs and stars from average performers, and urges readers to pay attention to what matters to them most. 200,000 first printing.