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§Author· 1 book
Sheena Iyengar
§All Books
The art of choosing
Sheena Iyengar, 1989
9 ratings
§ About Sheena Iyengar's books
- Books on SansFiction
- 1
- Published
- 1989
- Genres
- Business & Economics
The book: The art of choosing (1989)
An Apple Store customer asks for the latest iPhone in black but suddenly changes his preference to white when he sees the choices others are making. A resident of a former communist country is offered a fizzy drink from a wide selection but picks at random; soda is soda, he says.
Common questions about Sheena Iyengar
- What is Sheena Iyengar best known for?
- Sheena Iyengar is best known for The art of choosing, published in 1989 with 9 ratings and a 3.9 average. It is the most-rated of Sheena Iyengar's books on SansFiction.
- What genres does Sheena Iyengar write?
- Sheena Iyengar's books on SansFiction are tagged Business & Economics.
Explore: Business & Economics