What is Jonah Berger best known for?

Jonah Berger is best known for Contagious, published in 2013 with 45 ratings and a 3.7 average. It is the most-rated of Jonah Berger's books on SansFiction.

§Author· 1 book

Jonah Berger

§All Books

Contagious

Jonah Berger, 2013

45 ratings

§ About Jonah Berger's books

Books on SansFiction: 1
Published: 2013
Average rating: 3.7 / 5 across 45 ratings

The book: Contagious (2013)

In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories.

Common questions about Jonah Berger

What is Jonah Berger best known for?: Jonah Berger is best known for Contagious, published in 2013 with 45 ratings and a 3.7 average. It is the most-rated of Jonah Berger's books on SansFiction.